How about the artist formally known as Prince?
Know why he changed his name? Because he was trapped in an onerous contract with the label who “published” his music. Here’s how Wikipedia sums it up:
In 1993, during negotiations regarding the release of Prince’s album The Gold Experience, a legal battle ensued between Warner Bros. and Prince over the artistic and financial control of Prince’s output. During the lawsuit, Prince appeared in public with the word “slave” written on his cheek. Prince explained his name change as follows:
“The first step I have taken towards the ultimate goal of emancipation from the chains that bind me to Warner Bros. was to change my name from Prince to the Love Symbol. Prince is the name that my mother gave me at birth. Warner Bros. took the name, trademarked it, and used it as the main marketing tool to promote all of the music that I wrote. The company owns the name Prince and all related music marketed under Prince. I became merely a pawn used to produce more money for Warner Bros… I was born Prince and did not want to adopt another conventional name. The only acceptable replacement for my name, and my identity, was the Love Symbol, a symbol with no pronunciation, that is a representation of me and what my music is about. This symbol is present in my work over the years; it is a concept that has evolved from my frustration; it is who I am. It is my name.”
Warner Bro. finally severed its contract with Dipthong and the public cheered. This year, Dipthong is self-publishing his songs from his own website:
On January 3, 2009, a new website LotusFlow3r.com was launched, streaming some of the recently-aired material (“Crimson and Clover”, “(There’ll Never B) Another Like Me” and “Here Eye Come”) and promising opportunities to listen to and buy music by Prince and guests, watch videos and buy concert tickets for future events. On January 31, Prince released two more songs on LotusFlow3r.com: “Disco Jellyfish”, and “Another Boy”. “Chocolate Box”, “A Colonized Mind”, and “All This Love” have since been released on the website.
Dipthong isn’t alone. A number of better known bands, like Radiohead, are increasingly severing their ties with the music industry (their publishers). Meanwhile, up and coming garage bands are “publishing” themselves on You-tube, distributing their own MP3s, promoting their own digital albums and printing their own CDs.
So, back in 2006, while Slushpile.Net can write a post entitled Why People Hate Self-published Authors, the responses to the post oddly sidestep the question of perception (which is what the post is all about). Whether or not Slushpile believes Indie publishing, for example, is the same as self-publishing, the perception of most listeners is not so refined. People don’t hate self-published bands or musicians even when they, mistakenly or not, assume they are self-published. Readers don’t hate self-published authors or poets. That’s sheer nonsense. Readers, if they hate anything, hate bad music, bad literature and bad art, but that’s separate from self-publishing.
The public s is always ready for good music and good literature.
They don’t care how it ends up in their hands.
So why the double standard? No one sniffs about “self-published bands” and yet that is precisely what many musicians are doing. They are self-publishing. Their version of self-publishing might be a couple hundred dollars worth of studio and audio software, and maybe a decent webcam. And where, I ask, are the patronizing posts by bloggers and other musicians warning them that, without a producer and label, they’re headed for mediocrity at best, or worse, derision? They may be out there, but they’re drowned out by the public. Maybe times have changed since 2006?
Substitute editor for producer and publisher for label.
You get the idea. While bands are eagerly exploring ways to publish and disseminate their own work, poets who self-publish are treated like wayward children.
Meanwhile, the irony of bloggers sniffing about the self-published seems to be an irony universally (from what I’ve seen) unacknowledged and unexamined. How many self-published articles are there about the pitfalls of self-publishing? I can’t be bothered to count. They serve as their own best examples of what can go wrong.
The way it used to be
In the old days, the Elizabethans for instance, there was no established copyright law. Any play or poem that was popular and unpublished was a prime target for a printer. Many scholars assert that Shakespeare’s sonnets were published without his permission, by Thomas Thorpe. Plays by Jonson, Webster, Middleton and others were frequently printed without their knowledge or approval. A playgoer (or actor), with a good memory, might transcribe a play for a printer. Many “corrupt” copies appeared. The most famous example, perhaps, being from the Bad Quarto Shakespeare’s Hamlet:
Hamlet To be, or not to be, I there’s the point,
To Die, to sleepe, is that all? I all:
No, to sleepe, to dreame, I mary there it goes,
For in that dreame of death, when wee awake,
And borne before an euerlasting Iudge,
From whence no passenger euer retur’nd,
The vndiscouered country, at whose sight
The happy smile, and the accursed damn’d.
But for this, the ioyfull hope of this,
Whol’d beare the scornes and flattery of the world,
Scorned by the right rich, the rich curssed of the poore?
The widow being oppressd, the orphan wrong’d;
The taste of hunger, or a tirants raigne,
And thousand more calamities besides,
To grunt and sweate vnder this weary life,
When that he may his full Quietus make,
With a bare bodkin, who would this indure,
But for a hope of something after death?
Which pusles the braine, and doth confound the sence,
Which makes vs rather beare those euilles we haue,
Than flie to others that we know not of.
I that, O this conscience makes cowardes of vs all,
Lady in thy orizons, be all my sinnes remembred.
While some scholars argue that this was an early version, most ascribe this passage to poor memory. The bad quarto comes from 1603, published by the booksellers Nicholas Ling and John Trundell, printed by Valentine Simmes. (See Wikipedia for more information.) The printer, no doubt, was eager to make some profit from a very popular play.
A Note on the Folio introduction by Heminge and Condell: What’s so fascinating about the brief introduction to Shakespeare’s first folio (and something that, to my knowledge, no other scholar has commented on) is the implication, possibly, that had “[Shakespeare] himself… lived” he would “have set forth, and overseen his owne writings.” One frequently hears scholars question why Shakespeare showed no interest in publishing his own works, seemingly disinterested in his own literary heritage. But this impression may not be true. Shakespeare would surely have known of Jonson’s effort to publish his own folio. They were friends, colleagues and rivals. The impression that Heminge and Condell give (men who knew Shakespeare intimately) was that Shakespeare intended to self-publish his works. His death seems to have been unexpected by all.
For all intent and purposes, a writer’s work was public domain the moment his words spilled from his brain. Anything he wrote was fair game if he did not, himself, self publish. Shakespeare’s friend and contemporary, Ben Jonson, wasn’t about to let his hard labor become the catalog of an unscrupulous printer. The loss of profit to Jonson and his troupe was bad enough, but Jonson had other reasons. He was proud of his work. Jonson lavished tremendous care to make sure the text of his plays were clean and elegant. He was a bricklayer’s son but he wanted to be remembered as a great poet and dramatist. And Ben Jonson was, as far as I know, the first self published poet to issue a collected edition of works and who wasn’t also a member of the nobility. Ben Jonson’s folios, published in 1616, treated his plays as serious literature, rather than ephemera. His folio possibly and probably served as an inspiration to whoever subsidized the publishing of Shakespeare’s plays (1623) – most scholars credit Shakespeare’s colleagues with the effort, but Germaine Greer argues that while Shakespeare’s colleagues may have assembled the plays, it was Shakespeare’s widow, Anne Hathaway, who actually subsidized the printing of the First Folio (an argument that appeals to me). In any case, the first folio was effectively self-published. Jonson knew that if he wanted his text printed cleanly and professionally, he had to do it himself.
Here is how the Encyclopedia Britannica sums up the free-for-all:
Publication of drama was left, along with much of the poetry and the popular literature, to publishers who were not members of the Stationers’ Company and to the outright pirates, who scrambled for what they could get and but for whom much would never have been printed. To join this fringe, the would-be publisher had only to get hold of a manuscript, by fair means or foul, enter it as his copy (or dispense with the formality), and have it printed. Just such a man was Thomas Thorpe, the publisher of Shakespeare’s sonnets (1609); the mysterious “Mr. W.H.” in the dedication is thought by some to be the person who procured him his copy. The first Shakespeare play to be published (Titus Andronicus, 1594) was printed by a notorious pirate, John Danter, who also brought out, anonymously, a defective Romeo and Juliet (1597), largely from shorthand notes made during performance. Eighteen of the plays appeared in “good” and “bad” quartos before the great First Folio in 1623. A typical imprint of the time, of the “good” second quarto of Hamlet (1604), reads: “Printed by I.R. for N.L. and are to be sold at his shoppe under Saint Dunston’s Church in Fleetstreet”; i.e., printed by James Roberts for Nicholas Ling. For the First Folio, a large undertaking of more than 900 pages, a syndicate of five was formed, headed by Edward Blount and William Jaggard; the Folio was printed, none too well, by William’s son, Isaac.
What’s interesting is that it wasn’t until the 19th century that publishing became the industry that we recognize today. Britannica states:
The functions peculiar to the publisher—i.e., selecting, editing, and designing the material; arranging its production and distribution; and bearing the financial risk or the responsibility for the whole operation—often merged in the past with those of the author, the printer, or the bookseller. With increasing specialization, however, publishing became, certainly by the 19th century, an increasingly distinct occupation. Most modern Western publishers purchase printing services in the open market, solicit manuscripts from authors, and distribute their wares to purchasers through shops, mail order, or direct sales.
Walt Whitman came of age during this transition to modern publishing. Nonetheless, he self-published Leaves of Grass, and though he never became wealthy as a result, he became a nationally recognized poet. Today, he’s known as one of America’s greatest poets. Emily Dickinson didn’t try to court editors or publishers after her initial negative reception. After she died, her family friend Mabel Todd, and niece, Martha Dickinson, edited and published Dickinson’s poetry — in essence, they self-published. The first nationally known African American Poet, Paul Lawrence Dunbar, also self-published. And here’s a list from John Kremer’s website, the the self-published hall of fame.
Margaret Atwood, L. Frank Baum, William Blake, Ken Blanchard, Robert Bly, Elizabeth Barrett Browning, Lord Byron, Willa Cather, Pat Conroy, Stephen Crane, e.e. cummings, W.E.B. DuBois, Alexander Dumas, T.S. Eliot, Lawrence Ferlinghetti, Benjamin Franklin, Zane Grey, Thomas Hardy, E. Lynn Harris, Nathaniel Hawthorne, Ernest Hemingway, Robinson Jeffers, Spencer Johnson, Stephen King, Rudyard Kipling, Louis L’Amour, D.H. Lawrence, Rod McKuen, Marlo Morgan, John Muir, Anais Nin, Thomas Paine, Tom Peters, Edgar Allen Poe, Alexander Pope, Beatrix Potter, Ezra Pound, Marcel Proust, Irma Rombauer, Carl Sandburg, Robert Service, George Bernard Shaw, Percy Bysshe Shelley, Upton Sinclair, Gertrude Stein, William Strunk, Alfred Lord Tennyson, Henry David Thoreau, Leo Tolstoi, Mark Twain, Walt Whitman, and Virginia Woolf.
The tradition of self-publishing is longer (if not richer) than the history of modern publishing. So when Slushpile.Net can ask the question: “And what is the ‘long and valued tradition’ exactly?” The answer is in that list of authors. Readers are reading self-published poets and authors every day.
The mediocrity myth
So, given self-publishing’s history, why do so many bloggers and pundits act as though self-publishing were a new development? — a modern day smear on the “tradition” of publishing? Why do they wring their hands warning us against an inevitable onslaught of mediocrity?
Probably because, along with examples of great literature, there are many examples of abject mediocrity.
But self-publishers hardly corner the market on mediocrity. Editors and publishers have published gobs of proof-read, clean and well bound mediocrity. There seems to be an unspoken assumption that if one has the title editor, then one is qualified to publish literature and naturally knows the difference between good literature and bad.
Being a good editor is like being a good poet or novelist. Great editors elevate their profession to an art form. However ( just as there are only a handful of truly inspired poets and novelists in any given generation) there are only a handful of truly inspired editors and publishers. All the rest range from qualified to truly mediocre. (The same is true of critics, by the way. Many critics probably wouldn’t recognize a great author or poet if one bit them on their derrière.) Birds of a feather flock together. A mediocre editor, unable to perceive the difference between mediocre and good literature will publish reams of mediocre literature fully convinced that his dossier of poets and authors is the creme de la creme and that his or her judgment is unparalleled. A mediocre critic will sing the praises of a mediocre author and poet. A committee of editors is no better. If committees were insurance against poor judgment, the USSR would have conquered the world. While a good editor can be indispensable, they can’t transmute lead into gold (if they can even recognize gold).
“Between 1908 and 1930 the Rev. E.E. Bradford published some eleven volumes of verse in praise of adolescents and young men, each of which received respectful, if occasionally guarded, notices from the national and provincial press. Dr. Bradford was, I suspect, a uniquely English phenomena, in that no only had he managed to convince himself that courting adolescent boys was the purest activity known to man (much purer than pursuing women, for example), but he succeeded in getting the press to enter into a conspiracy of polite silence as to the obvious tendency of his verses. ‘His books were widely reviewed and widely praised, never, as far as I can judge, with the slightest hint of irony’, writes Jonathan Gathorne-Hardy. Here is The Westminster Review, but it is absolutely typical, on Passing the Love of Women: “Friendship between man and youth form the theme of many of Dr. Bradford’s poems. He is alive to the beauty of unsullied youth as was Plato.” [The Joys of Bad Verse p.293]
This is what happens when a mediocre author is met by mediocre critics. The book, The Joys of Bad Verse, is replete with other examples. And the collusion of mediocrity with mediocrity is as vibrant as it ever was. A reader can look at the back matter of any book, at any number of reviews, and be forgiven if they conclude that the literary world is awash with geniuses.
It takes herculean mediocrity to break through this morass. William Topaz McGonagall was one such poet, lovingly discussed in Parson’s book and elsewhere. It has been famously said of McGonagall: “He was so giftedly bad that he backed unwittingly into genius.”
- Just because an author is published by a publisher doesn’t mean their work is any less mediocre.
- And just because an author is self-published doesn’t mean an author’s work is any more mediocre.
All the while self-published authors are treated like wayward children. They are warned against sloppy editing and told that they will have to promote their books without the aid of a publisher’s deep pockets. ‘Don’t expect easy success’ – they say. (As though this thought had never occurred to the self-published author). If one is going to spend hundreds (sometimes thousands of dollars) publishing ones own work, these issues have indeed occurred to them. On the other hand, in fairness to bloggers, they don’t necessarily have to think about quality issues or “return on investment”. Most bloggers self-publish for free. They can afford to be mediocre, so maybe these constraints really are news to them.
Will there be mediocrity? Yes.
But so what? Great art, whether in poetry, music or art, was and is inspired by mediocrity too.
And, to be honest, for the majority of readers, poetry doesn’t have to be great to be enjoyed. Novels don’t have to be works of art to be enjoyed. The dread (that authors and poets might not be vetted by an editor) is based on an uninformed knowledge of literary history and an unfounded faith in the talents of editors and publishers. There are good editors and there are bad editors.
Why spend so much time discussing mediocrity? Because the idea of mediocrity and self-publishing is tightly interwoven and false. One frequently hears that the only reason an author choses to self-publish is because they couldn’t be “legitimately” published (they’re mediocre). Even a cursory glance at a list of the well-known authors who have self-published should dispel this myth. There are a variety of reasons an author may chose to publish his or her own work. And just because an editor rejects an author’s work doesn’t mean the work is mediocre. It may mean the editor is mediocre. Madeleine L’Engle’s A Wrinkle In Time was rejected more than 26 times. There’s a balanced view to be struck. While self-publishing has bequeathed the world plenty of mediocre literature, so has “legitimate” publishing.
Types of Self-Publishing
Rather than reinvent the wheel – here is Wikipedia’s overview as of October 8, 2009:
Vanity publishing is a pejorative term, referring to a publisher contracting with authors regardless of the quality and marketability of their work. They appeal to the writer’s vanity and desire to become a published author, and make the majority of their money from fees rather than from sales. Vanity presses may call themselves joint venture or subsidy presses; but in a vanity press arrangement, the author pays all of the cost of publication and undertakes all of the risk.
In his guide How to Publish Yourself author Peter Finch states that such presses are “to be avoided at all costs.” Because there is no independent entity making a judgment about their quality, and because many of them are published at a loss, vanity press works are often perceived as deserving skepticism from distributors, retailers, or readers. Some writers knowingly and willingly enter into such deals, placing more importance on getting their work published than on profiting from it.
A subsidy publisher distributes books under its own imprint, and is therefore selective in deciding which books to publish. Subsidy publishers, like vanity publishers, take payment from the author to print and bind a book, but contribute a portion of the cost as well as adjunct services such as editing, distribution, warehousing, and some degree of marketing. Often, the adjunct services provided are minimal. As with commercial publishers, the books are owned by the publisher and remain in the publisher’s possession, with authors receiving royalties for any copies that are sold. Most subsidy publishers also keep a portion of the rights from any book that they publish. Generally, authors have little control over production aspects such as cover design.
True self-publishing means authors undertake the entire cost of publication themselves, and handle all marketing, distribution, storage, etc. All rights remain with the author, the completed books are the writer’s property, and the writer gets all the proceeds of sales. Self-publishing can be more cost-effective than vanity or subsidy publishing and can result in a much higher-quality product, because authors can put every aspect of the process out to bid rather than accepting a preset package of services.
Print on Demand (POD)
Short run printing is also called Print-on-demand (POD) or Print Quantity Needed (PQN). POD publishers generally do not screen submissions prior to publication, and many are web-based. They accept uploaded digital content as Microsoft Word documents, text files, or RTF files, as printing services for anyone who is willing to pay. Authors choose from a selection of packages, or design a unique printing package that meets their requirements. For an additional cost, a POD publisher may offer services such as book jacket design with professional art direction; content, line, and copy-editing; indexing; proofreading; and marketing and publicity. Some POD publishers offer publication as e-books in addition to hardcover and paperback. Some POD publishers will offer ISBN (International Standard Book Numbers) service, which allows a title to be searchable and listed for sale on websites.
Many critics dismiss POD as another type of vanity press. One major difference is that POD publishers have a connection to retail outlets like Amazon and Books in Print that vanity presses generally do not.
- Another comparison is offered at Self-publishing.org.
- For a more thorough treatment than either of these (and with links to other articles) try Writer’s Digest.
Which do I recommend?
Let others who have had more experience do the recommending. There are some helpful websites I have listed below. None of them are ideal. The best information is from those who have actually gone through the process, and I’ve included some of their comments from Slushpile.net. (I self-published but that was almost ten years ago.)
I’m also attempting to create a new website, Self-Published Poets, devoted to poets who have self-published. It’s still in a formative stage. The purpose is to provide a centralized catalog where poets can find each other, find each others work – and readers can find us. The poetry of academia has its own network. Self-published poets need theirs. The point of this post was to spell out why self-publishers shouldn’t be embarrassed. I’ve self-published. I’m proud of it. I have books to sell and I consider myself to be in damned good company. Ben Jonson? Walt Whitman? E.E. Cummings? Mark Twain? Count me in.
I do think that self-publishing should be strongly considered by poets, perhaps more so than by authors writing in other genres. If a novelist is a good novelist, national ambition isn’t unreasonable. The broader public still seeks out and enjoys a good novel. I can’t imagine that the self-published novelist could ever match the promotional heft of a real publishing house – or realize the same financial gains.
The same can be said for children’s writers and YA novelists. If writers in these genres choose to self-publish, I’m all for it, but self-publishing should probably be considered a starting point rather than the end game. Again, nothing matches the reach of a traditional publishing house. They want to make money. And if you demonstrate that your writing can make money, they will want your work.
- Self-publishing is a business decision.
That’s the bottom line, or so it seems to me. If it makes sense to self-publish from a business standpoint; if you have a plan and the commitment to follow through, go for it.
As for poetry…
The reading public is still buying lots of poetry, but not the verse of contemporary poets. Contemporary poets like to blame the public, but I blame the poets. In either case, a nationwide audience for a given book of poetry is a long shot. If you have that ambition, I recommend genius – either as poet or self-promoter.
Short of that, if you can land a job in academia (a college or university), that’s probably the best way to advance your career. You have an instant audience (your students) and you will be expected to give readings. (The college or university will, in effect, promote you if they think you’re an asset.) And being a poet in academia has the added benefit of an instant network (both good and bad). Another common option is to submit your book manuscript to contests. Many new poets see their first book published by winning such contests. Alternately, a small press might consider you if you have made a name for yourself in poetry journals and chapbooks.
These are all legitimate and time consuming ways to pursue a published book. But no matter which route you pursue , small presses reach a comparatively small audience. Don’t expect to make a living from your book’s proceeds.
If you can afford it, think about self-publishing. It’s a reasonable option for poets. If you’re energetic and committed, you can probably do as much for your poetry as any small press. But don’t take my word for it. Check out the poets at Self-Published Poets. See what they say and take a look at their books.
Noteworthy Websites and Comments
- Of all the links provided (and if you only read one) read Robert Bagg’s essay, the last one listed.
“The prejudice against a writer who dares take the initiative with his book after a thumbs down from folks who never read a line of it also makes selling self-published books and small press books difficult.
Naida is right. The system is corrupt as is the world. Merit has nothing to with what is published. After spending a year sweating blood to write a novel, tossing it into a sock drawer isn’t easy if you know it’s good.
I published my own novel years ago and have since published two hundred books by other authors. It’s been a great adventure and I’m always looking for new writers to read and publish.” (…)
“THE TERM ‘SELF PUBLISHER’ MISSES THE MARK FOR MANY. My company has 5 titles in print – books written by me as well as others. I pay all costs. My books are distributed nationally. I hire professional editors and graphic artists. I use offset printers, not POD (used it once but the inflated price/unit hurt sales). My income after expenses is far more than most mid-list novelists in big houses. I spend beaucoup on printing and reprinting, but I’ve been in the black since the first six weeks. I employ an associate to handle much of the business. Despite these costs, a substantial savings CD informs me that readers like my books. To my other writers, I am a publisher (are they supposed to say, “I’m published by a self publisher?”—that would mean themselves). After I launch the 3rd novel in my trilogy, Bridge House Books will continue to publish fine literature.” (…)
I unsubscribed from a trade author’s posts to my Amazon Plog today after he quoted from and linked to the blog post of another trade fiction writer beating up on self publishers. I’m not giving either of their names because I don’t want to generate publicity for them, but I thought the basic phenomena is worthy of comment. Why would a couple of successful trade authors feel they have the either the need or the expertise to write about self publishing? (…)
“[I] recently published a blog post on why trade authors, in particular, hate self publishers. Part of it is sincere in the sense that they are trying to prevent people from getting ripped off by author services companies, but a lot of it has to do with the belief that self publishers haven’t earned the right to call themselves “authors”.
I’ve done both, and self publishing is more work and often more rewarding than being a trade author. Everybody needs some lucky breaks along the way for either career. Too many trade authors come to believe that they could start over tommorow with another name and no phone numbers or e-mails of editors and agents, and be right back on top in no time. They forget that timing is everything and times change.” (…)
“I work as the marketer for a very small scholarly press. We primarily publish regional non-fiction history and culture. I read most of the books we publish raw, as they were received, and very few manuscripts are publication-ready. Even when the writing is excellent, the books are still improved through the editing process and collaborative effort. Our editor brings decades of experience to the table. It is extremely difficult for many authors to view their own work in an objective manner. If self-publishers want to have more credibilty, then they must make the effort to produce the best book possible–using professional editors, designers, and illustrators–resources a conventional publisher would invest. Many do not, and the poor results are rampant in self-publishing. Until that changes, don’t expect distributors and booksellers to take the risk.” (…)
I started out attempting to contact traditional publishers of chapbooks and small press publishers specializing in poetry, and other non-main street venues. I soon found out that most were associated with contests once a year to generate funds for the one publication printed per year; or no real interest since poetry as a general rule doesn’t generate the publisher money. It appears that self-help books and the occasional novel stand a better traditional chance of selling and making profit. Since I’m 59, soon to be 60, I didn’t want to invest more time into seeking out the slim hope of finding a traditional publishers, so I looked to POD, “Publishing on demand. “ The key feature of POD, is they print only orders as they have been ordered, when they are ordered. The wholesale cost is higher than a traditional publisher, but you are not stuck with inventory under your bed. Prices and services vary greatly from one POD publisher to the next; but most have a format or procedure they follow and most provide a rudimentary distribution process through wholesalers to get your book at least listed with some key players like Amazon.com, Barnes and Noble, Target.com, Baker and Taylor, Ingram, etc. But without the author self promoting himself with his own efforts, the book is likely to die on line without sales. With POD, you must market yourself right from the start if you have any hope of limited sales, especially on your first book as a relatively unknown author. One could write a book on POD, one key benefit is the author keeps control over his work. Some POD publishers are Author House, who recently merged with iUniverse, Book Surge. A more complete list with pricing and comparison of services can be found at: http://booksandtales.com/pod/index.php Overall, POD suited my needs to get established, retain ownership, with a quick, and easy procedures to follow to get the book published and assigned with an ISBN book number which is critical for creditability. (…)
The term “vanity publisher” was actually coined by the publishing industry way back at the beginning of the 20th century. It was meant to discourage competition. Back then, publishers who could use an author’s money to print books (an expensive process) could take significant business away from the publishing companies then in business. By suggesting that such publishers were unscrupulous and that the writers were egomaniacs, the existing industry prevented serious losses. (…)
Self-publishing has long been synonymous with vanity publishing of books that can’t pass commercial or literary muster. Most established authors recoil from going that route, though many will also have an unpublished, but cherished, manuscript on their hard drive or in a drawer. While it may never completely shake its historic stigma, self-publishing has become increasingly attractive, pervasive and successful in the present era. In 2008 more than 566,000 new books saw print; more than half, 285,000, were self-published, or available on demand. That year also saw declines in the numbers of poetry and fiction volumes published, as trade and university presses have become more reluctant to issue books whose sales prospects look marginal. Though it afflicts most genres, the reluctance poetry encounters is perhaps the most severe. (…)